Hip Hop 2 SToP video
It didn’t take long for shyness to make way for excitement when a group of children from Dampier Peninsula communities got together last year to make a fun hip hop video with a serious message.
Produced by Broome-based Goolarri Media and led by Aboriginal community members working in partnership with the SToP team, the Hip Hop 2 SToP video focuses on important environmental health messages to keep skin strong and healthy.
Thanks to the COVID-19 pandemic, project consultation, planning, lyric writing and educational workshops all occurred online via Microsoft Teams – a first-time experience for the community and researchers alike.
Children from Ardyaloon (One Arm Point), Beagle Bay, Djarindjin and Lombadina worked with Broome Hip Hop artist Jacob Hamaguchi to come up with the lyrics, which remind viewers to ‘take a shower so you smell like a flower’. The chorus encourages kids to ‘keep their liyan strong’, which means spirit and connection to community.
While co-designing all happened virtually, the SToP trial team received permission to travel to the communities in October 2020 to film the video on country over five days as part of a Woombooriny Amboon Angarriiya Partnership Initiative (WAAPI) youth empowerment camp, designed to build the capacity of our future leaders.
Hip Hop 2 SToP was launched in December 2020 and has since been viewed more than 1,400 times on YouTube.
“We are so lucky to work in partnership with Aboriginal health service providers and community members throughout the Kimberley, and filming the video was a great way to celebrate the vital work we are achieving together to reduce the burden of skin infections,” said SToP Trial lead, Associate Professor Asha Bowen.